We like your thinking. And holy sh*t balls, Batman, today’s your lucky day.
If you’re done guessing and want to see what spend actually delivers results, give us a shout, we’re big on bottoms here. Your bottom. Line that is.
Hurray! You’ve made it to Catapult at this point for PPC marketing and this means that you might have never been involved with PPC before, but you’ve done your homework! Good job. If you didn’t already know, Google Pay Per Click is an auction in it simplest form, you are bidding for customers against your competitors. What makes it one of the most popular choices in digital marketing is that is has customers with “genuine intent”, which means you bidding against your competitors for clicks and the opportunity to win real business. Google Ads can be one of the top performers in terms of ROI, but the success of this generally comes down to 3 things.
Is it equipped to have traffic sent to it that are in a genuine buying phase? Does your website compete with the competition? Is it peppered with trust, professionalism and your offering up front and centre, If so, your a third of the step there!
Does the content actually make sense with the Ad and keywords. Sure, sending all your traffic to the homepage sounds like a great idea, but we need Google to see you as the best result, and the only way to do that, is to get specific! If you over 12 services on your home page and the keyword is for one of these, sorry but that’s not specific!
That’s right, a lot of the success in a PPC campaign comes down to the skills of the agency, the ability to look at a campaign and optimise it. It’s like launching a rocket to the moon, if you’re off by 3 degrees, game over you’re heading to the sun, burning through a budget quicker than a junkie with a provie loan.
End to End tracking, yup that’s right, we only want to work with business that provide end to end tracking. It doesn’t need to be complicated, it can be simple, but as an ROI and growth agency at heart, we want to go beyond the opportunity created, we want to know the impact of a sale on your business.
Nice, high five (borat voice), coll we get it, your a bloody smart cookie, and rest assured you’ve come to the right place. So, we’re gonna take an educated guess here that you know your Cost Per Click from your Cost Per Conversion. We don’t need to explain the process to you, that would be insane waste of both our time. What I can say, is that you will have a different experince with Catapult, the resons being we are ROI and Growth focused, we don’t have cklever platyforms that hide budgets and comissions, we have a transparent ad account (that you own) with a management fee based around time. It’s simple, transparent and we’re bloody good at it.
Sure, lets generate you a lead and move on, but why just stop there? We are better than this, we are your PPC Team, this means we are more than just data-driven opertaors, we are part of your crew, we want to know where that oppertunity went, and what you won as a result of it. We want top grow with you and understand what a customer journey looks like so we can aim for more.
What we can do instead is show you how we have helped customers generate a bigger ROI from our expertise.
Alright, we get it, you just want that ROI baby! And we want to give it to you. What we tend to avoid here at Catapult is bamboozlement with indigestible pie charts, and data that looks like it would be better suited as a barcode than a report on results! We tell the story transparently and reported in a way that would make HarperCollins consider publishing it.
Yup, we are all about end to end tracking, you’ll probably be used to agencies calling it quits after a conversion, not us. Oh, no, we commited, we want to provide that descion making data that goes beyound the oppertunity, we want to get down and dirty in your CRM and see what actually moved the needle on the bottom line so we can provide more and drive that ROI through the roof!
Hurray! You’ve made it to Catapult at this point for PPC marketing and this means that you might have never been involved with PPC before, but you’ve done your homework! Good job. If you didn’t already know, Google Pay Per Click is an auction in it simplest form, you are bidding for customers against your competitors. What makes it one of the most popular choices in digital marketing is that is has customers with “genuine intent”, which means you bidding against your competitors for clicks and the opportunity to win real business. Google Ads can be one of the top performers in terms of ROI, but the success of this generally comes down to 3 things.
We have a helpful guide here on what to expect with your first website – why not give it a download? (we will ask for your email address because we’re fun and narsastic that way).
Is it equipped to have traffic sent to it that are in a genuine buying phase? Does your website compete with the competition? Is it peppered with trust, professionalism and your offering up front and centre, If so, your a third of the step there!
Does the content actually make sense with the Ad and keywords. Sure, sending all your traffic to the homepage sounds like a great idea, but we need Google to see you as the best result, and the only way to do that, is to get specific! If you over 12 services on your home page and the keyword is for one of these, sorry but that’s not specific!
That’s right, a lot of the success in a PPC campaign comes down to the skills of the agency, the ability to look at a campaign and optimise it. It’s like launching a rocket to the moon, if you’re off by 3 degrees, game over you’re heading to the sun, burning through a budget quicker than a junkie with a provie loan.
End to End tracking, yup that’s right, we only want to work with business that provide end to end tracking. It doesn’t need to be complicated, it can be simple, but as an ROI and growth agency at heart, we want to go beyond the opportunity created, we want to know the impact of a sale on your business.
Nice, high five (borat voice), coll we get it, your a bloody smart cookie, and rest assured you’ve come to the right place. So, we’re gonna take an educated guess here that you know your Cost Per Click from your Cost Per Conversion. We don’t need to explain the process to you, that would be insane waste of both our time. What I can say, is that you will have a different experince with Catapult, the resons being we are ROI and Growth focused, we don’t have cklever platyforms that hide budgets and comissions, we have a transparent ad account (that you own) with a management fee based around time. It’s simple, transparent and we’re bloody good at it.
Sure, lets generate you a lead and move on, but why just stop there? We are better than this, we are your PPC Team, this means we are more than just data-driven opertaors, we are part of your crew, we want to know where that oppertunity went, and what you won as a result of it. We want top grow with you and understand what a customer journey looks like so we can aim for more.
What we can do instead is show you how we have helped customers generate a bigger ROI from our expertise.
Alright man, we get it, you just want that ROI baby! And we want to give it to you. What we tend to avoid here at Catapult is bamboozlement with indigestible pie charts, and data that looks like it would be better suited as a barcode than a report on results! We tell the story transparently and reported in a way that would make HarperCollins consider publishing it.
Yup, we are all about end to end tracking, you’ll probably be used to agencies calling it quits after a conversion, not us. Oh, no, we commited, we want to provide that descion making data that goes beyound the oppertunity, we want to get down and dirty in your CRM and see what actually moved the needle on the bottom line so we can provide more and drive that ROI through the roof!
Well you will probably have noticed, we don’t really give a shit about all the other agencies, we only care about you, your business and ROI. Sure, other agencies have talented individuals, but what we have is talented individuals who share the same mindset, getting you a return on investment. Making you look good on that bottom line, makes us look good.
We’re not sure, it would be a first for us.
Get in touch with our web design glasgow team.
PPC is not all that complicated, it’s just a series of campaigns, bids, and ads done in an orderly fashion with the purpose of driving clicks and conversions.
PPC (Pay-Per-Click) is paid online advertising where you only pay when someone clicks your ad. Platforms like Google Ads or Microsoft Ads let you target people actively searching for your products or services, so you get traffic fast and measurable results.
PPC is ideal if you want immediate visibility, targeted traffic, or to promote time-sensitive offers. Unlike SEO, it delivers results quickly, but it requires ongoing management to be cost-effective.
Costs vary depending on competition, keywords, and goals. The great thing about PPC is you control the budget, and with proper optimisation, every pound spent can generate a measurable return.
PPC can start driving traffic as soon as your campaigns go live. That said, optimising campaigns for maximum ROI takes a few weeks of testing ads, bids, and targeting.
Yes, but it can be tricky. Platforms like Google Ads are complex, and poorly set-up campaigns can waste money. Professionals help ensure you get the right clicks, conversions, and value for your budget.
Not really. PPC delivers instant traffic, while SEO builds long-term, sustainable visibility. Together, they complement each other: PPC gets you immediate results, SEO keeps you ranking over time.
We track clicks, conversions, cost per lead, and ROI. A campaign is working when it drives meaningful traffic that converts into sales or enquiries, not just clicks.
No one can guarantee the very top spot — it depends on bids, quality score, competition, and relevance. But a well-optimised campaign maximises your visibility and ROI.
